• Advising the Deputy Head of Digital Communications on how to develop and deliver the Mayor of London and City Hall’s digital communications strategies across social media, email, digital advertising, web, video, photography and more including emerging channels, with a particular focus on paid media.
• Playing a proactive role in running the Mayor of London and City Hall’s day-to-day digital newsroom.
• Working with the marketing campaigns team to ensure that digital channels are integrated appropriately into wider marketing activity, advising, and supporting on the use of digital for marketing campaigns, in particular paid social.
• Working with the digital team to ensure public-facing digital products and user journeys are optimised, engaging, and integrated into our broader communications and marketing activity.
• Developing and planning data capture initiatives, working with stakeholders to ensure that data capture is a priority in our engagement with Londoners.
• Creating digital communications best practice guidelines and developing and implementing training and support packages to enable the successful uptake and use of digital communications tools across the organisation.
• Developing and managing relationships with a cross-section of City Hall staff including the Mayor’s Office, senior staff, and policy leads.
• Deputising for the Deputy Head of Digital Communications at meetings with senior external and internal stakeholders, including the Mayor’s Office.
• Supporting the Digital Performance Analyst in analytics and performance reporting, championing results and insights to improve future effort.
• Helping procure, implement, and maintain digital tools ensuring they are cost-effective and meet different user needs and hold client relationships with external suppliers.
• Creating and maintaining financial documentation for contracts and procurement, including budgets and decisions forms.
  

Technical requirements/experience/qualifications

• Significant experience of using social media for communications and marketing initiatives, and in scoping, planning, and delivering digital communication programmes.
• Experience of email marketing.
• Significant experience of working under pressure and in a changeable environment.
• Significant experience of the use of digital communications including digital advertising in integrated marketing campaigns.
• Significant experience of planning and executing digital advertising, in particular across Facebook, Instagram and Snapchat, preferably with some experience of overall paid social management within an organisation.
• Excellent communicator with the ability to educate and gain by-in to new ideas and new ways of doing things.
• Excellent copywriting and editing skills.
• Good design skills and working knowledge of design tools such as Photoshop.
• Understanding of politically sensitive work and the role of digital communications professionals in this context.
• Line management experience.

If you have a question about the role or would like to discuss it informally, please feel free to contact Sarah Moore at sarah.moore@london.gov.uk to arrange a call.

Please note all applications for this vacancy must be submitted via our online recruitment system. We do not accept CVs alone for this role. Please upload a personal statement with a maximum of 1500 words to the ‘Additional Documents’ section of the form, ensuring you address the following technical requirements and competencies in your personal statement. Word or PDF format preferred and do not include any photographs or images.

The GLA Competency Framework Guidelines further detailing each competency and the different level indicators can be found here: GLA competency framework

Behavioural competencies

Building and managing relationships

… is developing rapport and working effectively with a diverse range of people, sharing knowledge and skills to deliver shared goals.

Level two indicators

• Develops new professional relationships
• Understands the needs of others, the constraints they face and the levers to their engagement
• Understands differences, anticipates areas of conflict, and acts
• Fosters an environment where others feel respected
• Identifies opportunities for joint working to minimise duplication and deliver shared goals

Stakeholder focus

….is consulting with, listening to, and understanding the needs of those our work impacts and using this knowledge to shape what we do and manage others’ expectations

Level two indicators

• Delivers a timely and accurately service
• Understands the differing needs of stakeholders and adapts own service accordingly
• Seeks and uses feedback from a variety of sources to improve the GLA’s service to Londoners

Level three indicators:

• Manages stakeholder expectations, so they are high but realistic
• Is a role model to others, encouraging them to think of Londoners first

Communicating and Influencing

….is presenting the information and arguments clearly and convincingly so that others see us as credible and articulate and engage with us.

Level three indicators:

• Encourages and supports teams in engaging in transparent and inclusive communication
• Influences others and gains buy-in using compelling, well thought through arguments
• Negotiates effectively to deliver GLA priorities
• Synthesises the complex viewpoints of others, recognises where compromise is necessary and brokers agreement
• Advocates positively for the GLA both within and outside the organisation

Managing and Developing Performance

....is setting high standards for oneself and others, guiding, motivating, and developing them to achieve high performance and meet the GLA’s objectives and statutory obligations

Level two indicators

• Seeks opportunities to develop professional skills and knowledge and encourages team to do so
• Ensures own and others’ workloads are realistic and achievable
• Gives staff autonomy and confidence to perform well and to their potential

Level three indicators

• Motivates and inspires others to perform to their best, recognising and
• valuing their work and encouraging them to learn and reflect
• Agrees and monitors challenging, achievable performance objectives in line with GLA priorities
• Manages performance issues effectively to avoid adverse impact on team
• morale and performance

Strategic thinking

…is using an understanding of the bigger picture to uncover potential challenges and opportunities for the long term and turning these into a compelling vision
for action.

Level 2 indicators

• Works with a view to the future, prioritising own and others’ work in line with GLA objectives
• Briefs and prepares team to accomplish goals and objectives
• Communicates the GLA’s strategic priorities in a compelling and convincing manner, encouraging buy-in
• Balances own team’s needs with wider organisational needs
• Identifies synergies between team priorities and other relevant agendas

Planning and Organising

….is thinking ahead, managing time, priorities, and risk, and developing structured and efficient approaches to deliver work on time and to a high standard

Level three indicators

• Monitors allocation of resources, anticipating changing requirements that may impact work delivery
• Ensures evaluation processes are in place to measure project benefits
• Gains buy-in and commitment to project delivery from diverse stakeholders
• Implements quality measure to ensure directorate output is of a high standard
• Translates political vision into action plans and deliverables

Problem Solving

..…is analysing and interpreting situations from a variety of viewpoints and finding creative, workable, and timely solutions

Level two indicators

• Processes and distils a variety of information to understand a problem fully
• Proposes options for solutions to presented problems
• Builds on the ideas of others to encourage creative problem solving
• Thinks laterally about own work, considering different ways to approach problems
• Seeks the opinions and experiences of others to understand different approaches to problem solving
  

This role is based at City Hall, in the Royal Docks (Kamal Chunchie Way, London, E16 1Z).

GLA staff are hybrid working up to 3 days a week in our offices and remotely depending on their role. As part of this, you will need to split your time between home working and coming into the office.

London's diversity is its biggest asset, and we strive to ensure our workforce reflects London's diversity at all levels. We welcome applications from everyone regardless of age, gender, gender identity, gender expression, ethnicity, sexual orientation, faith, or disability.
We particularly encourage applications from Black, Asian and Minority ethnic candidates and disabled candidates who are currently underrepresented in our workforce.

We are committed to being an inclusive employer and we are happy to consider flexible working arrangements. We would welcome applications from candidates who are seeking part time work as this role is open to job share.

In addition to a good salary package, we offer an attractive range of benefits including 30 days’ annual leave, interest free season ticket loan, interest free bicycle loan and a career average pension scheme.

Application closing date: 4th June 2023 at 23:59

We will make every effort to give you as much notice as possible, however some interviews/assessments could be organised at short notice.

We may close this advert early if we receive a high volume of suitable applications.